The Science of Selling by David Hoffeld

Boost your sales performance using evidence-based strategies with The Science of Selling by David Hoffeld, a groundbreaking guide that applies scientific research to the art of selling. Hoffeld combines psychology, neuroscience, and behavioral science to explain why people buy and how sales professionals can ethically influence decisions to achieve better results.

Packed with actionable insights, real-world examples, and step-by-step techniques, The Science of Selling empowers salespeople, entrepreneurs, and business owners to increase conversions, close more deals, and build trust with clients. Perfect for anyone seeking a modern, research-driven approach to selling.