Original price was: 350.00৳ .230.00৳ Current price is: 230.00৳ .
The Challenger Customer by Brent Adamson is a groundbreaking guide for modern B2B sales, revealing how to navigate complex buying organizations and influence the right decision-makers. Adamson shows that success doesn’t come from selling to a single contact but from understanding the collective dynamics of buying teams and engaging the “mobilizers” who drive change.
Filled with research-backed insights, case studies, and practical strategies, this book equips sales professionals, marketers, and business leaders to approach clients strategically, build consensus, and close high-value deals effectively.
🌟 Why You’ll Love This Edition:
✔ Reveals the secret to selling in complex B2B environments
✔ Based on research and real-world case studies from top-performing companies
✔ Ideal for sales professionals, marketers, and business leaders
✔ 📚 Premium Quality: Printed on 80 GSM off-white paper — smooth, durable, and easy on the eyes
✔ Strong binding and sleek matte-finish cover — perfect for professional libraries
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