🌟 Why You’ll Love This Edition:
✔ A legendary marketing classic still used by top advertisers today
✔ Packed with actionable principles on testing, headlines, and audience psychology
✔ Perfect for entrepreneurs, copywriters, and marketing professionals
✔ 📚 Premium Quality: Printed on 80 GSM off-white paper with a durable matte-finish cover
✔ Strong binding and sleek design — ideal for long-term reference and collection
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Additional information
Scientific Advertising by Claude C. Hopkins is a timeless classic that laid the foundation for modern marketing and copywriting. First published in 1923, this book reveals proven principles behind successful advertising — from understanding consumer behavior to testing and measuring results. Every page is filled with strategies that remain relevant in the digital age, making it an essential read for marketers, entrepreneurs, and anyone seeking to master persuasive communication.
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Category: Business & Finance
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