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Discover the timeless science behind why people say “yes.” In Influence: The Psychology of Persuasion, renowned psychologist Dr. Robert B. Cialdini reveals the powerful principles that shape human behavior and decision-making. Backed by decades of research, this international bestseller uncovers six universal laws of influence — reciprocity, commitment, social proof, authority, liking, and scarcity — and shows how to ethically apply them in business, marketing, and everyday life.
This book is essential reading for entrepreneurs, marketers, leaders, and anyone who wants to understand what truly drives human action. Packed with fascinating examples and practical strategies, Influence helps readers master the art of persuasion while building trust and authenticity.
🌟 Why You’ll Love This Edition:
✔ One of the most influential psychology and marketing books ever written
✔ Teaches six proven principles of persuasion to boost impact and communication
✔ Ideal for business owners, professionals, and anyone interested in human behavior
✔ 📚 Premium Quality: Printed on 80 GSM off-white paper with sturdy binding — smooth, durable, and easy on the eyes
✔ Elegant matte-finish cover — perfect for your business or personal development library
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