Hooked: How to Build Habit-Forming Products by Nir Eyal

“Hooked” by Nir Eyal explores the psychology behind the creation of habit-forming products, offering a guide for product designers and entrepreneurs on how to build products that keep users coming back. Eyal introduces the “Hook Model,” a four-step process that involves Trigger, Action, Variable Reward, and Investment, which companies can use to create products that become an integral part of users’ daily routines. The book is filled with case studies, practical examples, and insights into consumer behavior, providing readers with the tools to create successful, engaging products.